New business analytics concentrations and certificate available

Finance, marketing, and management information students can advance their career and skills by taking a concentration in business analytics. Business analytics is the practice of finding business insights through analyzing business information and data; it is critical to help businesses make decisions and navigate a constantly changing global climate. Students in other majors can complete the certificate in business analytics to complement their current program. 

“You can’t just throw information at people; it has to make sense,” said Shu Schiller, associate professor and chair of information