Pavan Mediratta the senior director of marketing communications for LexisNexis, is responsible for the long-term planning and execution of integrated communications programs for the corporation's North American legal market. In 2004, Mediratta's strategic advertising and promotional campaigns garnered LexisNexis 10 ADDY Awards, including two prestigious Gold ADDY/Hermes Awards, from the Dayton Ad Club. Additionally, Focus, the LexisNexis monthly online employee newsletter was awarded the highest honor from the Dayton/Miami Valley Chapter of the Public Relations Society of America (PRSA). And for two years in a row, lexisnexis.com has been awarded Forbes "Best of The Web" distinction. Before joining LexisNexis in 1997, Mediratta spent eight years as a public-sector IT consultant. He serves on the Board of Directors for ThinkTV and also on WSU Raj Soin College of Business Department of Information Systems and Operations Management Advisory Board.