photo of students and a professor in classWhat is Marketing?

At its simplest level, marketing is about
1. discovering people's needs, and
2. creating a product or service that satisfies those needs.
That's not all, however. The product should satisfy important needs better than those of competitors. Furthermore, the benefits of the product must be compellingly communicated and the product conveniently delivered to the consumer. Doing all of these things involves different aspects of marketing, each of which corresponds to professional positions waiting in the business world.

Why choose Marketing at Wright State?:

  • Coursework that Sets You Apart in the Job Market – In addition to required courses such as Consumer Behavior, Marketing Research, and Marketing Strategy, students can choose from a variety of elective courses including:  Entrepreneurship, Retailing, Internet Marketing, Marketing Analytics, Services Marketing, real-world Marketing Challenges, Creativity and Problem Solving, and more! 
  • Students create a professional portfolio to demonstrate their marketing knowledge and skills to employers and take to job interviews.
  • The Wright State Marketing Club is an official student chapter of the American Marketing  Association. The club organizes the popular Wright Brothers Day on campus, takes part in national competitions, and is noted as an "Exemplary Chapter" by the American Marketing Association.
  • Internships to Jump Start Your Career – Our emphasis on internships and applied project courses is geared for “real world” experience that allows you to apply your classroom learning and jump-start your career.  We have an active internship program through our connections with some of the region’s most well-known firms   
  • Faculty Focused on Your Success – Our faculty go the extra-mile to assist you both academically and in your career. Our classes are taught by experienced faculty in small class settings with opportunities to develop your fullest potential.