Digital Marketing Graduate Certificate

On this page:

• Why Choose Digital Marketing?
• Academics and Curriculum
• Admission
• Program Curriculum
   

Why Choose Digital Marketing?

The Digital Marketing Graduate Certificate aims to attract industry professionals who seek a boost in their careers and plan to assume digital marketing or related roles within their companies. Today’s job market demands more talent with digital marketing skills, one fast-growing area for post Baccalaureate education. This certificate will equip students with a broad understanding of the field of digital marketing including its history, evolution, and best practices. Additionally, it will serve as a signal to the employment market of that person’s understanding and experience in digital marketing.
 

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Academics and Curriculum

View the Digital Marketing Certificate information, degree requirements, and graduation planning strategy in the Academic Catalog.
 

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Admission

To be admitted in the certificate program, students need to meet the following qualifications:

• BS or BA degree
• A minimum undergraduate GPA of 2.7/4.0 or a graduate GPA of 3.0/4.0
• If the applicant’s native language is not English, a minimum score of 79/120 (IBT) on the Test of English as a Foreign Language (TOEFL) is required or a band 6 through the International English Language Testing System (IELTS)

Program Prerequisites

Students registering for MKT 7xxx courses must have completed MBA 7600 Marketing Strategy with a grade of “C” or better.
 

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Program Curriculum

In this program, you will take three required courses:

• MKT 7100 - Digital Marketing Credit Hour(s): 3
• MKT 7150 - Viral Marketing and Social Media Credit Hour(s): 3
• MKT 7800 - Marketing Analytics Credit Hour(s): 3