Marketing Course Descriptions

Marketing

• MKT 1500 Personal Marketing for Career Success

  Credit Hours: 

  3

  Schedule Type: 

  Lecture

• MKT 2500 Principles of Marketing

  Credit Hours: 

  3

  Schedule Type: 

  Lecture

• MKT 3100 Consumer and Organizational Buyer Behavior

  Credit Hours: 

  3

  Schedule Type: 

  Lecture

• MKT 3200 Principles of Selling

  Credit Hours: 

  3

  Schedule Type: 

  Lecture

• MKT 3300 International Marketing

  Credit Hours: 

  3

  Schedule Type: 

  Lecture

• MKT 3400 Integrated Marketing Communications

  Credit Hours: 

  3

  Schedule Type: 

  Lecture

• MKT 3500 Marketing Research and Decision Making

  Credit Hours: 

  3

  Schedule Type: 

  Lecture

• MKT 3600 Retailing and E-Commerce

  Credit Hours: 

  3

  Schedule Type: 

  Lecture

• MKT 3700 Creativity, Problem Solving, and Communication

  Credit Hours: 

  3

  Schedule Type: 

  Lecture

• MKT 4100 Digital Marketing

  Credit Hours: 

  3

  Schedule Type: 

  Lecture

• MKT 4150 Viral Marketing and Social Media

  Credit Hours: 

  3

  Schedule Type: 

  Lecture

• MKT 4300 Entrepreneurship

  Credit Hours: 

  3

  Schedule Type: 

  Lecture

• MKT 4400 Services Marketing

  Credit Hours: 

  3

  Schedule Type: 

  Lecture

• MKT 4600 Advanced Retailing

  Credit Hours: 

  3

  Schedule Type: 

  Lecture

• MKT 4650 Marketing Analytics

  Credit Hours: 

  3

  Schedule Type: 

  Lecture

• MKT 4670 Marketing Analytics: Tools and Insights

  Credit Hours: 

  3

  Schedule Type: 

  Lecture

• MKT 4690 Marketing Analytics: Big Data and Predictions

  Credit Hours: 

  3

  Schedule Type: 

  Lecture

• MKT 4700 Marketing Challenges

  Credit Hours: 

  3

  Schedule Type: 

  Lecture

• MKT 4720 Small Business Marketing Planning

  Credit Hours: 

  3

  Schedule Type: 

  Lecture

• MKT 4780 Honors: Independent Study in Marketing

  Credit Hours: 

  3

  Schedule Type: 

  Independent Study

• MKT 4800 Internship in Marketing

  Credit Hours: 

  3

  Schedule Type: 

  Internship

• MKT 4850 Special Topics in Marketing

  Credit Hours: 

  3

  Schedule Type: 

  Lecture

• MKT 4870 Independent Studies in Marketing

  Credit Hours: 

  1 to 4

  Schedule Type: 

  Independent Study

• MKT 4900 Marketing Strategy

  Credit Hours: 

  3

  Schedule Type: 

  Lecture

• MKT 5000 Honors:Ind Study in Marketing

  Credit Hours: 

  3

  Schedule Type: 

  Independent Study

• MKT 7000 Marketing Strategy

  Credit Hours: 

  3

  Schedule Type: 

  Lecture

• MKT 7050 Consumer Behavior

  Credit Hours: 

  3

  Schedule Type: 

  Lecture

• MKT 7100 Digital Marketing

  Credit Hours: 

  3

  Schedule Type: 

  Lecture

• MKT 7150 Viral Marketing and Social Media

  Credit Hours: 

  3

  Schedule Type: 

  Lecture

• MKT 7200 Search Engine Optimization

  Credit Hours: 

  3

  Schedule Type: 

  Lecture

• MKT 7300 Entrepreneurship

  Credit Hours: 

  3

  Schedule Type: 

  Lecture

• MKT 7350 Applied Business Planning for Commercialization

  Credit Hours: 

  3

  Schedule Type: 

  Practicum

• MKT 7500 Marketing Research & Analysis

  Credit Hours: 

  3

  Schedule Type: 

  Lecture

• MKT 7700 International Marketing

  Credit Hours: 

  3

  Schedule Type: 

  Lecture

• MKT 7800 Marketing Analytics

  Credit Hours: 

  3

  Schedule Type: 

  Lecture

• MKT 7820 Marketing Analytics: Tools and Insights

  Credit Hours: 

  3

  Schedule Type: 

  Lecture

• MKT 7850 Special Topics in Marketing

  Credit Hours: 

  3

  Schedule Type: 

  Lecture

• MKT 7870 Independent Studies in Marketing

  Credit Hours: 

  3

  Schedule Type: 

  Independent Study

• MKT 7900 Internship in Marketing

  Credit Hours: 

  3

  Schedule Type: 

  Internship

• MKT 7950 Marketing Analytics: Big Data and Predictions

  Credit Hours: 

  3

  Schedule Type: 

  Lecture

• MKT 7970 MS in Marketing Capstone

  Credit Hours: 

  3

  Schedule Type: 

  Lecture