Department of Marketing

Marketing

Success Stories

Major: Accounting and Marketing

“I would like to take the business analytics because I would like to have a career where I make an impact. The exciting part is being able to understand real business situations and issues going on. Business analytics will help my career because I will be able to help business understand their strengths and weaknesses.”

2017 Bachelor of Science, Computer Science, Minor in Entrepreneurship

I didn’t start out at Wright State University. I initially started my postsecondary education at Ohio University where I learned a lot but found myself on the verge of failing out due to not being prepared for college. After a year and a half of schooling and 3 semesters of co-ops I decided to transfer to Wright State and I could not be happier with my decision. Upon arriving at Wright State, I found myself immediately engaged with academics here on campus, turning my grades around from a 2.0 GPA to a 3.5.

Department News

Wright State offering master’s degree in marketing analytics and insights

The M.S. in Marketing Analytics and Insights program will provide students with a foundation in marketing, strategy and consumer behavior and how to analyze data.

Kunal Swani joins editorial board of Journal of Business Research

Kunal Swani, associate professor of marketing, was appointed an associate editor of business-to-business research track for the Journal of Business Research.

Wright State alum Anne Fife produces documentary detailing quest by Ohio courts to help drug users

The documentary “Second Chances: One Year in Ohio’s Drug Courts” follows the drug use and adjudication of 19 Ohioans.

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