Marketing & Entrepreneurship

Entrepreneurship Essentials Minor

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Why Choose Entrepreneurship Essentials?

The entrepreneurship essentials minor is designed specifically for students not majoring in business who want to gain entrepreneurship skills that will help advance their goals. Graduates skilled in creative problem solving and risk-taking with the ability to see new opportunities are in high demand. An entrepreneurship essentials minor can help you learn those skills and equip you with the experiences necessary to succeed in any environment or start your venture.

If you are eager to learn, customer-focused, and creative with strong technical, planning, or organizational abilities, this minor can benefit you in nearly any career field or industry.


Graduates equipped with the skills of an entrepreneur are valued across all industries. An entrepreneurship minor will help in the companies and organizations you want to work for or in owning your own business. Many companies are looking for employees with entrepreneurial attitudes and characteristics who contribute to positive change.

New Ventures

If you are looking to launch your new venture, the entrepreneurship minor can provide you with the skills and experiences to start, finance, commercialize, and manage your new business.

Real-World Experience

Entrepreneurship courses are geared towards experiential learning, allowing you to apply concepts learned in class to real-world situations. In this program, you will take three experiential courses designed to provide you with hands-on experience dealing with real entrepreneurial challenges.

  • Develop a business plan for a new venture idea.
  • Work with small businesses to build marketing plans.
  • Create a commercialization launch plan for an innovation coming from places like the Air Force Research Laboratory or Wright State Research Institute.

Academics and Curriculum

This minor is designed specifically for students not majoring in a business field. You'll take three foundational business courses that will give you critical knowledge in marketing, management, and accounting. Then, you'll take three experiential courses focuses on entrepreneurship. View the entrepreneurship essentials minor program information, degree requirements, and graduation planning strategy in the Academic Catalog.

Business Foundational Courses:

  • MKT 2500: Principles of Marketing
  • MGT 3100: Management and Organizational Behavior
  • ACC 2010: Principles of Accounting

Experiential Entrepreneurship Courses: 

  • MKT 4300: Entrepreneurship
  • MKT 4720: Small Business Marketing Planning
  • BUS 4000: Applied Business Planning for Commercialization


The entrepreneurship essentials minor is open to non-business majors. You can be admitted to the entrepreneurship essentials minor program once you are a junior and are in a major program. If you are a current student and meet these requirements, go to the WINGS Express Major/Minor change request form or talk to your advisor about adding a minor.


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