Department of Marketing

Bachelor of Science in Business, Marketing Major

On this page:

Why Choose Marketing?

A degree in marketing allows you to choose from a broad selection of courses that will prepare you for a sustainable, successful career. With only three required courses, you can build a program customized to your career goals. We also offer an emerging leaders program that will provide you with additional learning opportunities.

Our most successful marketing graduates are bright, creative individuals who are willing to learn and apply themselves. Customer-oriented students with technical, planning, and organizational abilities do well in our program.

Careers

Graduates equipped with skills in marketing are valued across many different industries and careers. We live in a world where consumers have more choices than ever and this means strong marketing skills are in greater demand than ever before. Our Department of Marketing graduates have gone on to both start their own ventures and work at some of the biggest companies in the region.

  • ACCO Brands
  • Reynolds and Reynolds
  • Speedway
  • Clear Channel Radio
  • Wright-Patterson Air Force Base
  • Dayton Bombers
  • Dayton Dragons
  • Cintas
  • Times Community Newspaper
  • Dayton’s CW-WBDT
  • Cox Media Group
  • Dayton Business Journal
  • Dayton Children’s Medical Center
  • McDonald’s

Real-World Experience

Several of our marketing courses are focused on experiential learning, giving you the opportunity to gain experience by solving real business challenges and working with local businesses and executives.

You can develop marketing plans for local startups, or cultivate your own ideas as part of regular classwork. You will work with local entrepreneurs and businesses, like those affiliated with the Small Business Development Center, Air Force Research Labs, The Entrepreneur’s Center, and Wright State Research Institute. Our American Marketing Association of Wright State University (known as the Marketing Club) gives you the chance to develop professionally by applying your skills outside of the classroom.

Success Stories

At Kettering Health Network, I've had the opportunity to work a on a lot of different projects, in different areas of marketing. I've worked on multiple ad campaigns for radio, print, mailers, and outdoor ads. I'm currently learning how to do media buys, how to help improve our Internet search engine results, and look for opportunities in the market that we can capitalize on. I was recently given a facility for which I will be solely be responsible for their marketing efforts. I've hit the ground running at this job, but I wouldn't have it any other way.

"My business is called Cline's Closet an online store that sells new or used clothes and shoes. Surprisingly I have doubled sales revenue each year. Since 2014 gross sales have climbed year to year from $5,600 to $34k, to $65k and on pace in 2017 for $120k.

Academics and Curriculum

View Bachelor of Science in Business, Marketing major program information, degree requirements, and graduation planning strategy in the University Catalog. View business core course requirements.

photo of students in a classroom

Admission

Review the admission requirements and complete the admission application. Identify whether you will be majoring in marketing.

If you are a current student and wish to change majors, go to the WINGS Express major/minor change request form and change your major.  If you are an undecided/exploratory student, talk to your advisor about majoring in marketing.

Program Outcomes

The marketing program prepares you to work in both business-to-business and business-to-consumer organization. You will learn about the motivations and behaviors and motivations of consumers, how to impact those behaviors, and how to satisfy your costumers sustainably. Learn to create, communicate, and sell, with a thorough foundation in global issues, digital technologies, and data insights. We will teach you how to apply the marketing concepts and planning taught in the classroom in real-world situations.

 


Take the Next Step

Finding the right college means finding the right fit. See all that the Raj Soin College of Business has to offer by visiting campus.